the philosophy.

What is "econceptum"

“ econceptum
(en:[ˈİ:kɔn'sɛp'təm]; (IPA)),
from "eco" (Greek: oikos, "House" or "Household") and "conceptum" (Latin, nom. sl., n.: concipere, "capture"), describes the first version of a design idea or a visual communication strategy, taking sustainable (environmentally, economically and socially responsible) aspects into account. This term is used analogously for a summary of key points as part of a creative project, which are complemented and enhanced through responsible and conscious action. Thus, the concept of functional benefits has a consciously controlled positive side effect, which also can be inherited to other strategies and projects; this fact is given, for example, if the concept is part of a complex project architecture: all positive properties of an "econceptum" affect the overall project iteratively. „

I admit, it has rarely anything to with chocolate with nuts. But to illustrate a simple example:

Imagine a chocolate manufacturer who seriously advertises his chocolate with the slogan "sustainable".
The cocoa comes from socially fair cultivation, the milk is bought from local farmers and the power to run the chocolate factory comes from completely renewable energy sources.
Now the chocolate manufacturer wants to place an advertisement in a cooking magazine so that chocolate lovers who only eat sustainable chocolate on principle might buy his chocolate. So he hires a graphics designer.
Now, the chocolate manufacturer has two options:

Click to show more infos a) to hand over the responsibility for compliance with sustainable standards, with the drawback to loose his most important argument in his sustainable development marketing.

Click to show more infos b) He hires a sustainable graphic designer. His expectations regarding the sustainable guidelines are met by external service providers, to support his most important sales argument further.

This comparison shows quickly that sustainability does require a cross-linking and overlapping of own and foreign responsibilities. As well as any product or service, where a tracery of expectations and needs have to be met.

How should that work?

"Sustainability" in conjunction with "econceptum" is defined as a holistic system of three main interdependent factors:

• environmental responsibility - protection and preservation of flora, fauna and environment
• economic responsibility - careful use of natural and exhausting resources
• social responsibility - support to vulnerable minorities

When these three key factors for the manufacturing industry or the commercial market are relatively feasible, means, it applies also to the service sector, even in the creative ones. Only the limits of internal and external responsibilities are considerably more diffuse and require shorter intervals to scrutinize the sustainability strategy.
The main guidelines of "econceptum" are:

reduction of carbon emissions
My entire carbon footprint is already less than 5 tons per year, which is less than half of the value of a german average citizen (approx. 11 tons)!
The most crucial factors:

• for mobility, I resort to a balanced mix of public transport and hybrid vehicle.
• discipline and green electricity result in low demand for energy.
• all my materials are carefully chosen: long life, "refurbished" and resource-saving.

Careful use of natural resources

• annually almost 700 billion pages of paper are printed as waste (study by the printer manufacturer Lexmark), though the "paperless office" already seems no longer to be an utopian dream in the progress of sustainable development of companies and government agencies, when consistently only cases are printed, which are ment to be archived.
  In my case, all what finds its way to the printer then (about 5% of the daily correspondence), is printed on recycled paper that has been awarded with the "Blue Angel" (100% recycled paper amount, chlorine-free, with no established problematic chemicals).
• All units are either "refurbished" (= restorated, maintained) for further use, repaired, or disposed at certified collection centers for recycling.
  For a new purchase, either second hand equipment is bought, or equipment of those manufacturers who are already at the top of the "green electronics" rank
• I get the electricity from a power supplier that provides electricity at 100 percent from renewable energy sources
.
• The so-called "googling" is an integral part of everyday work. Did you know that you can save the rain forest at the same time? The right search engine makes it possible, therefore I help conserve the rainforest with each internet search.

energy-efficiency and performance
Structure, organization and discipline help running tasks as efficiently as possible. This eliminates time-and energy-consuming steps away.
Also, the wheel hasn't to be invented anew each time: With a coherent legal concept of copyright assignment, I accommodate almost any demand, which can also save valuable resources on both sides.

support projects in the social equality
1 percent of sales of "econceptum" will be donated to social institutions without commercial orientation. Self-evidently it's a matter of course for me, to "roll up my sleeves" and tackle things.

the portfolio.

In the scope of illustration, the econceptum services include:

• visual communication of subject content (infographics)
• reflection of abstract pictorial languages, concepts and dialogs (icon)
• Presentation of technical processes and structures (scientific and medical illustration)
• character portrayal or socially critical interpretations (comics & cartoons, portrait, caricature)
• Editorial, Non-Fiction and Teaching Book illustration
• Visual conception and rendering (Games, Mood & Character Concepts)

Among the graphic design services:

• Concept, design and breakdown of corporate design and business equipment
• Logo and Branding
• Design of printed products including brochures, ads, business cards, flyers
• Design of advertising in print and online media
• Design of advertising products, merchandise items (giveaways, T-shirts, etc.)
• Design of technical advertising products (tarpaulins, tents, trade, vehicle and window lettering)
• Redesign of small to medium web appearances, blogs and community profiles

If you ever want to browse "semantically": Go ahead.
Please select keyword and watch the results.

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the contact.

The first contact is the source of all good relationships.
I'm looking forward for every contact. If you are interested in colaboration, or you've any questions about econceptum, or want to cast off criticism, praise or suggestions, I invite you to use the contact form in the green widget box.

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